Background
Background
Picca is an online platform that makes it simple to promote your event, business, brand, or campaign with customized graphics. Whether you're looking to create eye-catching visuals for social media or marketing materials, Picca provides the tools to design and share personalized graphics that help your message stand out.
Picca is an online platform that makes it simple to promote your event, business, brand, or campaign with customized graphics. Whether you're looking to create eye-catching visuals for social media or marketing materials, Picca provides the tools to design and share personalized graphics that help your message stand out.
Timeline
Timeline
5 Weeks
5 Weeks
Role
Role
UI/UX Designer
UI/UX Designer
Tool used
Tool used
Figma
Figma
Problem
Problem
Promoting events, businesses, or campaigns online can feel overwhelming, especially if you don't have design experience. Creating professional-looking graphics is often expensive, time-consuming, or requires hiring someone. People need an easier way to make their promotions look polished and stand out, without all the hassle.
Promoting events, businesses, or campaigns online can feel overwhelming, especially if you don't have design experience. Creating professional-looking graphics is often expensive, time-consuming, or requires hiring someone. People need an easier way to make their promotions look polished and stand out, without all the hassle.
Goal
Goal
Picca’s goal is to make it easy for anyone to create personalized, eye-catching graphics to promote their events, businesses, or campaigns. Whether you’re a small business owner or organizing an event, Picca helps you design and share professional visuals quickly, so you can focus on getting your message out there without the stress of complicated tools or expensive designers.
Picca’s goal is to make it easy for anyone to create personalized, eye-catching graphics to promote their events, businesses, or campaigns. Whether you’re a small business owner or organizing an event, Picca helps you design and share professional visuals quickly, so you can focus on getting your message out there without the stress of complicated tools or expensive designers.
Creative process
Creative process
Problem we want to solve
Problem we want to solve
Create picca user journey map
Create picca user journey map
What the previous user journey map feels like before the redesign.
What the previous user journey map feels like before the redesign.
UI Design comparison
& breakdowns
UI Design comparison
& breakdowns
Redesign
Redesign
